Websites, inventory, leads, CASL and the AI on your site — written by the five people in Halifax who build them, and linked to the official source wherever a rule is involved.
An ad for a car that left on Thursday still costs you the click, and then the shopper's trust when they call. Here is how inventory-based ads work, what you need ready before you spend, and how to tell whether they are working.
Yaroslav · Paid media
A shopper asks about a car on your website. What happens in the next hour decides whether they hear from you or from the dealer down the road. Here is what usually goes wrong, and a plan a small team can actually run.
Roman · CRM · AI-narrated
Shoppers meet your car as a thumbnail long before they meet you. Here is a simple standard for what to shoot, in what order and in what light, and a weekly routine that gets new arrivals online fast.
Denis · Projects & websites · AI-narrated
A shopper who asks what their car is worth is telling you they plan to replace it. What to ask, how to give a range without lowballing, how to follow up, and how to tie the trade to a car on your lot.
Yulia · Sales · your first call · AI-narrated
AutoTrader.ca, Kijiji, Facebook, Google and your own website all put your cars in front of shoppers. Only one of them lets you keep the shopper. Here is what each channel is good for, what it holds back, and how to make every one of them point home.
Yaroslav · Paid media
They found the car, looked at it twice and bought one across town. Seven reasons a used-car shopper leaves without contacting you, how to spot each one on your own site in two minutes, and the fix.
Yulia · Sales · your first call · AI-narrated
Your showroom closes at six. Your website does not. Here is what actually happens to an evening question, the options for answering it, and where an AI assistant fits — and where it does not.
Pavel · Built Sofia · AI-narrated
A shopper asks about a truck on Tuesday. How long can you follow up, by text or email, and what has to be in the message? The official answers, in dealer terms.
Roman · CRM · AI-narrated
Twelve questions to ask before you sign, what the answers should sound like, and the red flags we see most often when dealers in the Maritimes and Newfoundland show us their current contracts.
Denis · Projects & websites · AI-narrated
A car that sold on Saturday and is still listed on Tuesday costs you a phone call, a disappointed shopper and some trust. Here is where the lag comes from and how to close it.
Denis · Projects & websites · AI-narrated
The same five things we look at in a free lot check, written down so you can run them yourself on a phone, in your own lot, before your next coffee.
Yulia · Sales · your first call · AI-narrated
Your customer list is the most valuable thing your dealership owns that is not parked on the lot. Here is how to find out whether you actually own it — before you need to leave.
Roman · CRM · AI-narratedYour site, your inventory feed and how you show up on Google — read by the people who build them. You keep the teardown either way.
Get the free lot check