Every lot. One pipeline.
The job, in short.
A used-car group with lots across Halifax and Dartmouth, where leads arrived as emails, texts and sticky notes instead of in one place.
From brief to live.
The brief
More than one lot, more than one brand on the signs, and an inventory that moved faster than anyone could re-type it. Leads arrived as emails, texts and sticky notes. The website was a brochure — it listed cars and waited.
What we built
One platform carrying live inventory, Equifax pre-qualification and trade-in valuation, wired to a CRM the team owns outright, with Sofia answering shoppers 24/7 from the live inventory and writing what she learned straight into the pipeline.
What changed
A price changes once and lands on the website, in Sofia’s answers and in the feeds. Sold cars disappear the moment they are marked. Every conversation arrives as a lead card with the shopper’s actual words on it.
Counted, not claimed.
Figures from our client Buy Metro Pre-Owned. One dealer group, one market — not a promise about yours.