Where web leads go after the form, who follows up, and why the customer database should belong to the dealer.
The product behind this topic: The CRM you own
A shopper asks about a car on your website. What happens in the next hour decides whether they hear from you or from the dealer down the road. Here is what usually goes wrong, and a plan a small team can actually run.
Roman · CRM · AI-narrated
A shopper who asks what their car is worth is telling you they plan to replace it. What to ask, how to give a range without lowballing, how to follow up, and how to tie the trade to a car on your lot.
Yulia · Sales · your first call · AI-narrated
Your customer list is the most valuable thing your dealership owns that is not parked on the lot. Here is how to find out whether you actually own it — before you need to leave.
Roman · CRM · AI-narratedYour site, your inventory feed and how you show up on Google — read by the people who build them. You keep the teardown either way.
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