
Sofia, on the floor at 3am.
The job, in short.
An AI sales assistant trained on one dealer’s actual inventory, finance rules and tone — not a FAQ bot bolted onto a template.

From brief to live.
The brief
Before the rebuild, 94% of visitors left without making contact, and a web enquiry waited about five hours for a reply. One dealer group, one market — not a promise about yours.
What we built
An assistant that understands plain English — “an SUV under $25,000 near Dartmouth” — pulls live matches, quotes the monthly payment, holds the car off-market and books the test drive.
What changed
A shopper who asks at 3am gets an answer at 3am. Every conversation that is worth holding becomes a lead card with a name, a number and the exact question the shopper asked. She is AI and can make mistakes — the chat says so.
Counted, not claimed.
Figures from our client Buy Metro Pre-Owned. One dealer group, one market — not a promise about yours.