A second brand, same engine.
The job, in short.
The same group, a different audience and a different look — running on the codebase we had already built, so the second storefront cost a fraction of the first.
From brief to live.
The brief
Two dealer brands, two audiences, one inventory. Running them as two separate websites would have meant two sets of prices, two sets of photos and two chances to advertise a car that had already sold.
What we built
A second storefront with its own identity, its own tone and its own hero — reading from the same inventory, the same finance rules and the same CRM as the first.
What changed
Change a price once and it lands everywhere. Adding the third brand is now a configuration job, not a project.
Counted, not claimed.
2brands on one codebase
1place a price is changed
1,418vehicles in the database
Figures from our client Buy Metro. One dealer group, one market — not a promise about yours.