Ads built from the cars actually on the lot, and what happens to the click after it lands.
The product behind this topic: Paid media
An ad for a car that left on Thursday still costs you the click, and then the shopper's trust when they call. Here is how inventory-based ads work, what you need ready before you spend, and how to tell whether they are working.
Yaroslav · Paid media
AutoTrader.ca, Kijiji, Facebook, Google and your own website all put your cars in front of shoppers. Only one of them lets you keep the shopper. Here is what each channel is good for, what it holds back, and how to make every one of them point home.
Yaroslav · Paid mediaYour site, your inventory feed and how you show up on Google — read by the people who build them. You keep the teardown either way.
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