Leads & PR
Meta and Google Ads, content shot on your lot, local search and press. One team, one report, ad spend in your own accounts at cost.
Need the website first? The packages are here.
Leads & PR
Four disciplines, one retainer, one report. Most dealerships buy these from four suppliers and spend the week translating between them — we run all four against the same site, the same lead inbox and the same numbers.
Meta and Google run against booked appointments, not impressions. Because the site and the lead inbox are ours too, we can tell you which campaign produced which sale.
Your stock is the content. We film on the lot once a month and cut it into a posting schedule that runs without anyone at the dealership writing captions on a Sunday.
Where a used-car buyer actually starts: the map pack and, increasingly, an AI answer. Both reward the same thing — a fast site with structured, current, locally-specific content.
The classic PR work: getting your dealership named by people who are not you. Local press, radio, community partnerships, and a review flow that turns happy buyers into a public record.
Three retainers
Each tier contains the one before it. Ad spend is yours, billed by the platform at cost — our fee is the work.
Content, social and reviews
Presence
The baseline retainer. Your social channels stop going quiet for three weeks at a time, your Google profile is worked rather than abandoned, and every delivery becomes a review.
$1,500
onboarding · then $1,450 / mo · live in first posts in 1 week
Content calendar, published
One shoot day a month
Google Business Profile managed
Review engine
Inbox coverage
Monthly report
Meta and Google ads that produce leads
Demand
Where the retainer starts paying for itself. Meta and Google campaigns built on your live inventory, landing on your own site, measured to the lead and the appointment rather than to the click.
$2,500
onboarding · then $2,950 / mo · live in campaigns live in 2 weeks
Everything in Presence, plus:
Meta and Google Ads managed
Inventory-driven catalogue ads
Creative production
Landing pages on your site
Lead tracking end to end
Local SEO programme
Monthly performance call
Ads, press and reputation
Authority
For the dealership that wants to be the default answer in its region. Press, radio, partnerships and events on top of the paid and organic engine — the slow-compounding half of PR that most agencies quietly skip.
$4,000
onboarding · then $5,400 / mo · live in first placements in 4–6 weeks
Everything in Demand, plus:
Press and media relations
Radio, podcast and partnerships
Events and launches
Founder and brand voice
Reputation management
AI search visibility
Quarterly strategy session
Side by side
Every tier includes everything to its left.
| Feature | Presencefrom $1,500then $1,450 / mo | Demandfrom $2,500then $2,950 / mo | Authorityfrom $4,000then $5,400 / mo |
|---|---|---|---|
| Content | |||
| Managed social channels | 2 | 3 | 4 |
| Posts published per month | 12 | 20 | 30 |
| On-site shoot days | 1 / mo | 2 / mo | Weekly |
| Vertical video per vehicle | Not included | Included | Included |
| Paid | |||
| Meta Ads managed | Not included | Included | Included |
| Google Ads managed | Not included | Included | Included |
| Inventory-driven catalogue ads | Not included | Included | Included |
| Campaign landing pages | Not included | 2 / mo | Unlimited |
| Search | |||
| Google Business Profile managed | Included | Included | Included |
| Local SEO & map-pack tracking | Not included | Included | Included |
| Editorial articles | Not included | 2 / mo | 4 / mo |
| AI search visibility (AEO) | Not included | Not included | Included |
| Earned | |||
| Review generation & responses | Included | Included | Included |
| Press releases & media pitching | Not included | Not included | Quarterly |
| Radio, podcast & partnerships | Not included | Not included | Included |
| Event & launch support | Not included | Not included | Included |
| Reputation monitoring & crisis response | Not included | Not included | Included |
| Reporting | |||
| Monthly report | Included | Included | Included |
| Cost per lead & per appointment | Not included | Included | Included |
| Strategy session | Not included | Monthly call | Quarterly |
FAQ
No, and be careful with anyone who says otherwise. Media spend is billed to you by Meta and Google directly, at cost, in your own accounts. Our fee is management. Most dealers we work with start somewhere between $1,500 and $5,000 a month in spend.
You do. Ad accounts, business manager, Google profile and social channels stay in your name with us added as a partner. Every photo and video we shoot is yours to keep, including if you leave.
It gets answered, publicly and quickly, in a tone agreed with you in advance — and you hear from us before the customer's second post. On Authority there is a written escalation path for anything that looks like it will travel.
Three months to start, because nothing meaningful is provable in less, then month-to-month with 30 days' notice. Accounts and content go with you.
No. The retainer runs against whatever site you have. It works better on ours — campaign landing pages, lead attribution and inventory-fed ads all come free when we control the platform — so if your current site is the bottleneck we will say so on the audit call rather than spending your budget into it.
Nobody honest can. What we commit to is the work — a written story angle each quarter and a pitch list worked properly. Local and trade outlets respond to real news, so the practical answer is that dealerships with something happening get covered and dealerships without one do not.
Paid traffic produces leads in the first two weeks. Reviews and local search move over one to three months. Earned media compounds over a year. We report all three separately so a slow quarter in one is not hidden by a good one in another.
Yes — bilingual content, ads and review responses. It is quoted on top of the retainer because it is translation work, not a setting.
We open your current site together, tell you what is costing you leads, and give you a number and a timeline before we hang up.